Observational Research
Through observational research (ethnography), ParagonRx identifies key drivers of successful product use and, conversely, key drivers of sub-optimal use. Our experienced researchers shadow prescribers at the point of care, observing patient/physician interaction and conversing with clinicians to better understand best practices for and barriers to use. Our process is fully HIPAA-compliant and complements your best field, business and clinical intelligence.
ParagonRx interacts with pharmacists, physicians, and other health care providers to identify actions that can benefit from improved support. We can then, in concert with a better understanding of patient flow and care, present a program that will not only withstand regulatory scrutiny if needed but fully address the gaps that we have identified.
By eliciting concerns where they arise, we help create a more favorable landscape for use of your therapy - not by exaggerating its virtues or minimizing its risks, but by demonstrating how you have worked with clinicians to optimize the value of therapy while mitigating concerns in a systematic and transparent way.
Observational Research Process