Presenations

The Role and Perspective of Marketing

Jay Liska — Vice President, Virology, Bristol Myers-Squibb

Presented at DIA webinar May 05, 2005, this presentation focused on how Pharma marketing departments continue to serve as the primary interface with the prescriber, but how medical affairs departments need to use their expertise to assist marketing identify, interpret, and disseminate the best practices of product use among healthcare providers. 

View the presentation here.

Past Presentations

Framing a Discipline for Risk Management

Jeffrey F. Fetterman

Presented May, 2003 DIA meeting (Bethesda, Maryland) — RISK MANAGEMENT AT THE CROSSROADS: Focus on the New FDA Guidances.

ParagonRx^® completed an analysis of existing risk management programs and presented an overview to DIA attendees. Insights from other industries were cited as the basis for a new framework for pharmaceutical risk management.

View the presentation here.

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