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Process of Care® Provides Know-How
to Increase Product Adoption
ParagonRx® specializes in supporting the commercial success of pharmaceutical brands that may be underutilized due to hidden clinician barriers to adoption. Savvy pharmaceutical companies readily recognize barriers to success associated with gaps in study data or competitive positioning. But gaps in clinician know-how are often overlooked. In such cases, clinical data and academic research are often not enough to change physician prescribing behaviors because these measures do not focus on how to best use a product.
Process of Care® documents and transfers insights and techniques from experienced experts to less-experienced clinicians. The Process of Care® supports clinicians with tools that they can use in their day-to-day practice to make the product easier to use. By serving as a road map, Process of Care® allows physicians to gain the experience, know-how and confidence they need in order to adopt a product successfully and safely.
Process of Care® works because physicians are shown how to incorporate the product into their practices: they are supported with peer mentoring, materials, and follow-up program refinements.
Process of Care® can be implemented at any point during a product life cycle. It standardizes clinical practices, reduces inappropriate variance, expands capacity for early adoption, and reinforces use that should improve patient outcomes. Process of Care® is a curriculum, a toolkit, and an implementation program that will yield a near-term increase in ROI and long-term value.
 The ParagonRx® Difference
The ParagonRx® Process of Care® Method
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