The ParagonRx^® Difference in
Process of Care^®

ParagonRx^® is the leading provider of Process of Care^® programs for the pharmaceutical industry. We use a unique approach to understand and operationalize the deep-rooted clinical insights of your customers — physicians, pharmacists, and patients. We understand that existing physician office processes and prescribing habits are hard to overcome. We know that doctors, like all adults, only retain 5% of what they read, but 90% of what they read, hear, and vocalize during practice. We know that informing doctors about what a drug does is necessary but insufficient; doctors also need to be shown how to use it by their trusted, experienced colleagues.

The ParagonRx^® approach yields the following:

• Insights from observing actual day-to-day practices of clinical experts
• Process and tools demonstrated to work because they were designed and refined by practitioners themselves
• Implementation using venues that have been shown to change physician behavior, including physician-to-physician training, clinical vignettes, and interactive simulation
• A toolkit to support and reinforce new physician prescribing behaviors

The ParagonRx^® Process of Care^® Method