Wednesday FoREMS: Novel Technologies and Methods for Distributing REMS Communications
Wednesday February 9, 2011
Novel Technologies and Methods for Distributing REMS Communications
One of the significant hurdles facing all risk management professionals is how to effectively distribute REMS communications to target audiences. There are an abundance of channels (mail, email, via 3rd parties, field personnel, pharmacy dispensing, etc), but most have limitations, including:
- Outdated or poor quality targeting lists
- Insufficient reach (or coverage) of target audience
- Concerns about comingling REMS communications with promotional activities
- Uncertainty of whether message reached audience
New technologies and capabilities are being applied to address these limitations. This webinar will review the challenges of distributing REMS communications and present the new options that may be considered by risk management professionals. As always, time will be reserved to address any questions participants wish to pose to the speakers.
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