Improving Drug Performance in Real World Use

ParagonRx^® improves the effectiveness, safety and value of medications by identifying best practices that help products fit into the everyday clinical environments of hospitals and office practices. The heart of our unique services is the health care professionals of ParagonRx^® who visit the sites of experts who optimally prescribe the product of interest. This unique insight allows ParagonRx^® to address a gap in the pharmaceutical value chain that is currently unfulfilled by other marketing activities — the care delivery gap.

The traditional value chain for pharmaceutical companies has included drug discovery, development, marketing, manufacturing, and distribution of prescription products to wholesalers. Good clinical practices (GCP), good manufacturing practices (GMP), and disciplined marketing plans minimize inappropriate variability in the development, production, and communication of pharmaceuticals. However, the ultimate delivery of care — including selection and use of the drug — has been the sole domain of individual physicians. The inevitable variability in diagnostic approaches, patient selection, side effect management, patient counseling, and patient management profoundly change product performance. Individual clinicians may have very different experiences with drug effectiveness, safety, utilization, and patient satisfaction.

In short, the care delivery gap leads to a product performance gap. ParagonRx^® uniquely addresses the care delivery gap. The insight derived from our clinical observations informs the design of procedures, techniques, and tools that improve care delivery and product performance.

Improving Brand Performance in a Complex Environment

The Care Delivery Gap

Bridging the Gap to Commercial Success

Making Products Easier for Your Customers to Use

Meet the Team